Kansas City, MO – January 16, 2018
IntegriShield is excited to announce its membership in the Electronic Retailing Association (ERA). “We are looking forward to actively participating in ERA initiatives and supporting member companies as a marketing compliance solution provider,” said IntegriShield President Gayla Huber. “Businesses face the challenge of monitoring rapidly growing content across the web and call center conversations. Our software was developed to solve the challenges associated with monitoring and reducing violations putting companies at risk.”
IntegriShield specializes marketing compliance monitoring and remediation across the web and through call centers. IntegriShield uses award-winning proprietary technology to track, monitor and remediate violations of industry regulations, infringement, and brand specific standards. For more information about IntegriShield visit IntegriShield.com.
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. To learn more about ERA, visit Retailing.org.