Your company is liable for what others do on your behalf. When your business hires an advertising agency, you might very well be paying for a third-party marketer too—even if nobody told you.
That’s because many agencies will subcontract with third-party firms to handle Internet advertising, landing pages and the digital side of promoting your company. These marketers can help you obtain a huge number of client leads very quickly. https://integrishield.com/fraudulent-advertising-what-nobody-tells-you/ https://integrishield.com/fraudulent-advertising-what-nobody-tells-you/ https://integrishield.com/fraudulent-advertising-what-nobody-tells-you/ https://integrishield.com/fraudulent-advertising-what-nobody-tells-you/They can position your business in front of literally millions of consumers. In most cases you and the third-party are not responsible to each other because a direct contractual relationship doesn’t exist.
So what happens when this third party marketer misrepresents your brand through fraudulent advertising? Click here to continue reading the full article on demystifying third party marketers and what you can do to protect your business.
Originally Published in: Thinking Bigger Business magazine – July 2015 (Vol.24 Issue 7)