The FCC has proposed several changes to strengthen consumer protections against unwanted robocalls and robotexts. Here are the key points:
- Codification of Past Guidance: The FCC will codify its previous rulings, making it clear that consumers can revoke consent through any reasonable means.
- Timely Honor of Requests: Callers and texters must honor do-not-call and consent revocation requests within a reasonable time, not exceeding 24 hours.
- Confirmation Texts: A one-time text message confirming a consumer’s opt-out request will not violate the TCPA, provided it does not include any marketing information.
- Wireless Providers: For the first time, the FCC proposes to give consumers the ability to stop robocalls and robotexts from their wireless providers by revoking consent.
Here are the key changes going into effect:
- Businesses will have 10 business days to honor revocation;
- Any reasonable revocation to a marketing message will presumptively require all marketing messages to stop across all channels;
- Any revocation to an informational message will presumptively require all messages to stop across all channels; and
- Businesses can send a one time message to clarify scope of opt out for situations #2 and #3 above, but must be sent within five minutes of the opt out.
These changes aim to enhance consumer control over unwanted communications. If you have any more questions or need further details, feel free to ask!
Contact Gayla Huber, President, ghuber@integrishield.com.
IntegriShield is a leading advocate for compliance solutions in industries around the globe and provides comprehensive solutions to ensure businesses maintain the highest standards of compliance.
Citations: Fcc.gov