One of the prominent marketing uses in the education industry today is the use of testimonials to endorse a school. The power of a testimonial shows that success at a particular school not only can happen, but that it has happened. Using case studies to show the effectiveness of an institution’s training program certainly speaks volumes to individuals considering the lengthy commitment of returning to school.
Testimonials can go so far as to endorse a school that they can easily be used to mislead and entice individuals with exaggerated or false claims. Due to excessive use of testimonials the FTC has written guidelines on the dos and don’ts to shape education marketing compliance. Here is a list of guidelines to comply with when using testimonials in marketing materials:
Testimonials are important as they serve as a connecting point between a successful user and a potential user. Staying in compliance for use of testimonials is just as important and can be followed given thoughtful consideration.
As Halloween approaches, the air is filled with spooky stories and eerie tales. But for…
The FCC has proposed several changes to strengthen consumer protections against unwanted robocalls and robotexts.…
Compliance monitoring is crucial for organizations involved in Medicare advertising to ensure they adhere to…
In a world where information flows faster than a caffeinated squirrel, compliance might not be…